Traveling across the U.S. to conduct business seminars gives me plenty of opportunities to distribute business cards in the most unlikely places. That’s why I ensure that my cards are with me no matter where I go. Here are some examples.

1. Hotel gyms. Hotels with exercise facilities are tops on my list. As I leave my room, I’m armed with my cell phone, room key, towel from the room (in case towels have not been replenished in the exercise area), and business cards tucked inside one of my many card cases, all within a small carry bag.

2. Wholesale clubs. I belong to two of these popular places that sell everything in quantity. Because business members are allowed to enter before consumer members, you can find like-minded people selecting items that you prefer. Conversations occur, and business card exchanges follow.

3. Airline travel. Speaking with fellow passengers is a smart move during the temporary confinement, but so is speaking with flight attendants when time allows. Consider the number of people in their connection pool and where it can take your business.

4. Recitals. My niece performs with hundreds of other children at an annual event no parent would miss. Cards are exchanged during intermission, and yes, even in the lavatory.

5. Dental office. Everyone here is like minded: we’re all nervous. Eye contact often gives strangers the chance to start a conversation. Offer your card before someone’s name is announced. Hopefully, the other person will have their cards. Make sure to have extras for other room companions and the front desk reception staff who are also listening and want to contact you in the future.

Carry your business cards when shopping, vacationing, and running errands. Your next sale may be right around the corner -- at the beauty salon, the launderette, or while standing on line at a bank. Business won’t come looking for you, and that’s why carrying your business cards is a must.

Purchase several card holders to place inside your favorite carryalls. Business card holders keep your cards clean and flat. This small investment is better than the alternative: distributing business cards that are dingy and stained. That’s not the impression you want to give a potential customer.

 

Inspect your business cards. Do you provide details that a prospect should know about your company? Is the contact information up to date? Are your Web site and Email addresses listed? Avoid passing out cards with deletions and other changes made in pen. Again, that’s not the type of impression to leave with clients and prospects. Business cards are inexpensive. When your information changes, order new cards.

Consider ordering two or three types of business cards with information that appeal to different clients. For example, one card may be for individuals, while another is given to corporate buyers. Another idea is to use a fold-over (also known as two-sided) business card as well as a regular card.

Business cards are an inexpensive marketing tool. Your cards are no good in your pocket, so have them available to distribute often wherever you travel.

Looking for a new source for your business cards? Many companies make technology available so that you can create your cards online.