Most press release distribution sources offer you the option to pay a nominal fee to make your release available to a wider variety of media sources.

After submission your news story, other press release distribution services may Email you as an introduction to their services.

Smart solo business owners not only use free and/or paid press release services to distribute their news, they also place a copy of the release along with a link to the distribution service's posting on their own Web sites.

Creating a media room within your own site is where such links are usually placed.

Paid distribution sources also exist. If you believe paying for coverage will generate more interest, consider paid sources.

Research what's available and how each works to your advantage.