Patience - An Important Marketing Component

After conducting seminars this week at a Miami Beach convention, I stayed in town for a mini work/vacation, deciding not to rent a car and instead travel by bus and train to the destinations I wanted to visit.

Waiting for mass transportation takes lots of time and lots more patience. It’s similar to the time and patience needed to get publicity, secure a client, or develop an online following.

The seeds you sowed months ago, and sometimes years ago, begin bearing fruit. All of a sudden, it happens.

This is one reason why issuing press releases and completing marketing projects that ultimately generate sales require habit and dedication each and every month. If you fail to plant seeds, nothing will grow.

Looks like the time I invested waiting for the bus is paying off. I see it approaching just beyond the stop light.

Can you practice patience enough to move forward each day to put your plan into action?

If the information shared here benefits your success, please subscribe to my RSS feed!

August 27, 2008 | Filed Under Recent Entries | Leave a Comment

It’s Time to Review Your Marketing Bookmarks

Are you like me, a marketer who bookmarks lots of Web links but doesn’t take time to review those links to either make use of the information or delete the citings?

I recently looked at my extensive list of bookmarks and decided to review each one of them for an hour every other day until the job was done.

Every blog post saved through my Bloglines account will also be scrutinized.

None of the information each of us saves is beneficial unless we make time to digest the details, decide how to include it within the marketing plan, and delete the old links to make room for more to come.

There are projects on your roster, and many smart solutions to those projects are probably bookmarked. It’s time to review them.

The process will make marketing easier and shorten that ever-lengthening list of bookmarks that you one day hope to review. Today’s the day to start.

If the information shared here benefits your success, please subscribe to my RSS feed!

August 25, 2008 | Filed Under Online Ideas | Leave a Comment

Why Restaurant Reviews are Relevant to Your Market

Can you imagine your business losing most of its customers or closing for good because of one review?

I didn’t give it a thought until I read an article in my local newspaper about the paranoia some restaurant owners experience when food critics arrive at their establishments.

It’s well known that these tasters, who publish their findings in newspapers and magazines, arrive incognito.

What’s not well known, at least to people outside of the restaurant industry, is that some owners tape photos of these critics (in and out of costume) in staff areas so that employees get some sense of how they appear before arriving.

Suppose this was the case in your industry? What if a mystery shopper or critic tested your marketing abilities or overall manner in person or by phone? Are you ready to provide the best possible service, even if:

The last person who called gave you a hard time

A personal problem caused an all-day distraction

You’re handling a heavy workload and feel as if you can’t take anymore

Your business may not be reviewed as if it were a restaurant, but your ability to stay in business through savvy marketing and customer service is just as important.

Operate your enterprise to the best of your ability each and every day because, like a restaurant, it’s critiqued by everyone you serve.

If the information shared here benefits your success, please subscribe to my RSS feed!