Should You Rent a Mailing List?
Should a form on your Web site be used to collect visitors’ Email addresses, or is renting a mailing list to contact prospects a better option? “We find that the majority of marketers have dismissed list rental,” says JupiterResearch in the October 17th issue of DMNews‘ Essential Guide to Email Marketing.
Most companies seem skeptical when it comes to renting a mailing list. Bad or incorrect addresses are said to be rampant throughout lists, and mail that reaches the prospect may be discarded before it’s opened if it resembles a sales pitch.
The DMNews article points to a strategy that works for most solo business owners. “Companies should also be thinking about their Web sites and leverage unused site real estate to promote subscriptions to e-mail offerings.” One way to do this is by placing your Email form within the footer of each Web site page. That’s a smart idea I’ll be working on in November.
Your mission is to actively promote your business. List rental or online Email capture? You decide.
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Marketing Yourself Using Photos
I speak at many events throughout the U.S., and it can be difficult to have photos taken during my presentation, but it’s not impossible.
Not only is it important for you, as a solo business owner, to market yourself by speaking at events, it’s also critical to document the engagement through photographs.
You travel alone, so who will take pictures? Turn first to a person in the audience whom you know well and is there to support you. Make sure that your host approves of photography at the facility. If you don’t know anyone attending the event whom you can trust with your camera, ask your host or one of their associates to snap some shots during your presentation.
The bottom line is that you need photographic documentation to continue marketing your products and services in print and on the Web. Digital cameras are very affordable today. Consider purchasing one, if not already available, as a business investment.
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Lessons for Solo Owners to Learn
Today’s St. Louis Dispatch features an article detailing the ups and downs of business ownership as seen through the eyes of five entrepreneurs who share their stories.
Each experience reveals why owning a business isn’t for everyone, even if you give it your best effort. Let their mistakes remind you of the steps that cannot be overlooked as you create your successful enterprise.
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Solo Marketing for Halloween
Candy isn’t the only thing that’s being given to treat-or-treaters on October 31, which is great news for marketers hawking alternative items.
USA Today.com features a story providing ideas on what’s in as Halloween giveaways. Candy will always be the No. 1 treat, but other items are getting into the game.
Mini granola bars and pumpkin-shaped pretzels are two items on the market. How about something non-edible, such as mini cans of Play-Doh?
Play-Doh isn’t just for kids anymore. I wonder if the maker allows marketers to customize the can with their own label to distribute to clients as a stresss-reducing product. The label could say, “Knead help? Call us.”
I also think about Red Hots, the rectangular-shaped treat in a box, as an item to give to clients. You can definitely create a slogan using the product’s name. Items like this constantly remind the customer about your company, which ultimately creates more sales for both of you.
Play-Doh and Red Hots, two terrific items to consider giving your customer on Halloween. Why should kids have all the fun?
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Shirley George Frazier - Solo Business Expert, Author, College Mentor
When you hire me to speak at your conference, college or special event, attendees will thank you for a great program. Media interviews also welcomed. Call or Email me. 973-279-2799 or shirley@shirleyspeaks.com.
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