Solo Marketing for Halloween

Candy isn’t the only thing that’s being given to treat-or-treaters on October 31, which is great news for marketers hawking alternative items.

USA Today.com features a story providing ideas on what’s in as Halloween giveaways. Candy will always be the No. 1 treat, but other items are getting into the game.

Mini granola bars and pumpkin-shaped pretzels are two items on the market. How about something non-edible, such as mini cans of Play-Doh?

Play-Doh isn’t just for kids anymore. I wonder if the maker allows marketers to customize the can with their own label to distribute to clients as a stresss-reducing product. The label could say, “Knead help? Call us.”

I also think about Red Hots, the rectangular-shaped treat in a box, as an item to give to clients. You can definitely create a slogan using the product’s name. Items like this constantly remind the customer about your company, which ultimately creates more sales for both of you.

Play-Doh and Red Hots, two terrific items to consider giving your customer on Halloween. Why should kids have all the fun?

If the information shared here benefits your success, please subscribe to my RSS feed!

October 29, 2005 | Filed Under Marketing News, Recent Entries

Comments

One Response to “Solo Marketing for Halloween”

Flora on October 30th, 2005 10:24 am

Shirley,

You’re so right! Why should kids have all the fun?

Fortunately so many food and nonfood items are manufactured in black and orange packaging for Halloween that it’s easy to create “thank you for your business” treats during this season. Our customers appreciate being remembered, and reward us for our thoughfulness with continued business throughout the year.

Leave a Reply