Lessons Learned from the Xbox Launch

This topic and accompanying text was the subject of yesterday’s Solo Business Marketing newsletter.

Microsoft Xbox 360Thousands of individuals in New York and other cities began lining up in front of retail stores as early as 7:00 p.m. Sunday night to buy the new Xbox 360, which starts selling at 12:01 a.m. Tuesday morning.

Microsoft, makers of the Xbox, has lots of ground to cover in its attempt to catch up with Sony, whose PlayStation leads the pack by a wide margin. But that won’t stop Microsoft from putting their best promotional foot forward.

Who buys the Xbox?
*Young people with expendable cash
*Avid gamers and gamblers
*Families who spend time together playing games

Your product or service may not cater to youth, but you can still create excitement around a product launch to make it irresistible.

1. Offer a free product or report with a pre-launch purchase.
2. Schedule a podcast or teleconference to answer questions or solve clients’ problems.
3. Sponsor an event that clients attend without cost.
4. Combine a CD, DVD, glossy print literature, or product sample sent by mail to uncover the must-have benefits clients desire most.
5. Cater an after-hours open house event to introduce the launch while treating clients to complimentary spa treatments, massages, facials, or nail care.

Your marketing approach depends on the options that make your customers jump for joy. Deliver the launch in the manner customers prefer, and you’ll have sales that make what you offer an industry leader.

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November 23, 2005 | Filed Under Marketing News, Recent Entries, Technology 

Comments

2 Responses to “Lessons Learned from the Xbox Launch”

  1. Flora on November 24th, 2005 12:01 pm

    Getting customers to anticipate your new product’s arrival so much that they’ll form lines the night before has worked extremely well for electronic games and gadgetry. So has limited supply. Now that the Xbox has sold out, savvy sellers on the Internet are asking double and more its original retail price. And, they’ll get it.

    This is a technique that can, with some tweaking of course, work for other industries.

  2. Shirley on November 24th, 2005 1:36 pm

    The gaming industry knows how to keep their audience on the edge of their seats. And it doesn’t hurt that entertainment, in any form, is what people crave.

    Business owners who can master these traits, even on a small level, will find themselves with a winning formula.

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