A Story that Glitters with Potential

Having trouble deciding how to market and connect with customers? Try the “happy endings” approach.

When a Los Angeles cab driver opened a zippered bag found on the passenger seat, he discovered several pouches filled with diamonds worth an estimated $350,000.00. The bag also contained a cell phone bill, which the cabbie used to call the diamonds’ owner.

The Week, the magazine that recounts the story in its December 2nd issue, added that the cab driver never considered keeping the gems because “someone else earned that.”

This story should encourage small and solo couriers, limousine services, cleaners and other service-based businesses to begin documenting the items that they reunite with owners. People love human-interest stories, and such information is perfect for marketing your business and your integrity.

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November 28, 2005 | Filed Under Customer Connections, Marketing News, Recent Entries 

Comments

2 Responses to “A Story that Glitters with Potential”

  1. Flora on November 28th, 2005 10:18 pm

    Shirley, this is a great idea for those of us in service-type businesses. I’m sure there’s no shortage of “happy” stories we could use in press releases to promote ourselves now that you’ve alerted us to their potential. Thanks.

  2. Shirley on November 28th, 2005 11:40 pm

    There are so many options to choose from to communicate with the media and our clients. This angle is definitely win-win for those we serve and media outlets looking for quality feature stories on the air and in print.

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