Email Statistics Show What Gets Read

Bronto Software of Durham, North Carolina, released a report that tracked 20 million Emails sent between September 20-November 20 to determine Email open rates. The findings were documented in the December 5th issue of DM News. Here’s what they discovered for the below-mentioned industries.

E-commerce: 97.8 percent
Publishing/Media: 97.1 percent
Technology: 89.4 percent
Manufacturing and Distribution: 36.7 percent
Healthcare and Insurance: 36.1 percent
Online retailers: 17.2 percent

Average for all industries: 95.5 percent

Online retailers suffered the lowest results because, according to the report, the retail sector only contacts customers when transactions take place. Healthcare fares better because they provide relevant content and offer surveys which are reported back to subscribers.

Emails sent by the publishing sector include links to articles contained in their newsletters, which is said to make their open rates substantially higher.

The conclusion? Contact customers on a regular basis with information and ideas that go beyond making a sale.

Let these statistics guide you to crafting better Email messages that are opened and read by your target market.

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December 28, 2005 | Filed Under Marketing News, Recent Entries, Surveys and Statistics 

Comments

2 Responses to “Email Statistics Show What Gets Read”

  1. Flora Morris Brown on December 28th, 2005 10:48 pm

    Your post has confirmed that I’m on the right track. I’ve worked to make my email newsletters informative and inspirational so that my subscribers not only open them, but also look forward to receiving them.

    Thanks for sharing those statistics.

  2. Shirley George Frazier on December 29th, 2005 1:36 am

    I’m glad to read about your newsletter success.

    I hope this report inspires small and solo business owners to review their Email open rates and make adjustments for better results.

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