Online Clubs Baking Up Big Sales

Bring like-minded people togetherPeople who love to bake cakes gather online with other baking enthusiasts, swaping recipes and sharing advice with 100,000 members on the DuncanHines.com Web site.

The Baker’s Club is in its second year, and as reported in the January 16th issue of DM News, it’s growing by leaps and bounds through a monthly electronic newsletter that broadcasts news about contests, coupons, and more.

In exchange, Duncan Hines‘ executives learn how customers experiment with recipes using their cake mixes.

Does your product or service have online club potential? Individuals love being part of groups with like-minded people. Here are some ideas to consider as you create an online club.

1. Put news about the club on each page of your Web site. Make sure visitors understand the benefits of membership.
2. Create a club card that can be printed online or mailed to each club member.
3. Make specials available exclusively to club members.
4. Keep members informed through a monthly e-newsletter.
5. Create contests based around the products or services club members love most.

Creating a club membership may help to increase your marketing potential. Cook up some ideas, then create your own version of a club that captures legions of followers.

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January 26, 2006 | Filed Under Online Ideas, Recent Entries 

Comments

2 Responses to “Online Clubs Baking Up Big Sales”

  1. Flora Morris Brown on February 2nd, 2006 4:50 pm

    You’re so right about folks enjoying membership in clubs. For those of us who already have thriving e-newsletters, perhaps we can create a club from the subscribers. After all, they’ve already shown interest and loyalty.

    Good idea Shirley. Thanks for sharing it.

  2. Shirley George Frazier on February 2nd, 2006 5:10 pm

    I’m so glad this blog post has sparked an idea for you, Flora.

    This year I created a customer care club for clients who spent a certain level of dollars with my company. Each person received a membership card and code to use when Emailing or calling my office for support.

    Many clients used the card in January, so the membership is already popular and successful.

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