Capturing Luxury Loot for Less

Luxury is a matter of perceptionThe secret is out. After reading the cover story, “Luxury Brands Mine Riches Online,” in the January 23 edition of DM News, I realized that affluent people want the same as anyone else who buys online: an easy-to-navigate site that ’s pleasing in appearance and searchable by price and product assortment.

If you want to see luxury products online, visit Tiffany, Burberry, and Giorgio Armani, three of the sites mentioned in the article. These sites, according to Milton Pedraza of Luxury Institute, “show the product in its most elegant way without delaying the consumer.”

Some of these sites show products in a scrolling format, as if the customer were in a store viewing items face to face. Others catalog products to resemble designer shops. When the customer clicks on a specific designer’s name, fashion photography provides a close-up look at the collection.

Small and solo business owners should stay updated on cutting edge Web technology but still must keep their Web sites in classic formats for customers, many of which access the Web through dial-up and other slow access methods. That will ensure that our clients aren’t delayed in reviewing our products and services.

Luxury is associated with affluent consumers, but it can also be a matter of packaging and other presentation methods. Review the sites mentioned above, as well as competitive offerings, to identify methods to market and deliver your goods quickly and, when possible, in a visually appealing manner.

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January 31, 2006 | Filed Under Customer Connections, Online Ideas, Recent Entries 

Comments

2 Responses to “Capturing Luxury Loot for Less”

  1. Flora Morris Brown on February 2nd, 2006 4:36 pm

    When I visited the luxury product websites you mentioned I noticed one thing they all have in common: you must choose your country before you can proceed. This tells me that they are marketing to a worldwide audience.

    Whether we realize it or not, all of us have potential customers from around the world visiting our sites. So even solo business entrepreneur must keep this in mind when designing a website. This makes it even more important for our sites to be appealing to the eye and easy to navigate.

  2. Shirley George Frazier on February 2nd, 2006 4:58 pm

    I also noticed the worldwide focus for these sites, as they truly are known on a global scale.

    Web site statistics are a great resource to uncover which countries are interested in our products and services, and that’s the first step to better site optimization and marketing techniques that capture sales from those visitors.

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