Feedback Fuels More Orders

Share compliments received by clientsCustomer complaints require fast action to fix the problem. The associated emotions can temporarily deplete your spirit. But compliments and other positive feedback send a different type of chill up your spine.

Unsolicited comments have the potential to sell more of your products and services than any marketing message you create.

When a compliment arrives, you have several options:

*Post it on your bulletin board
*Place it in a scrapbook
*Gloat about it for hours

When you finally come back to heaven, it’s time to add these comments in your print literature and on your Web site for prospects and other interested parties to read.

Get permission from the customer to reprint their comments. This is acceptable by phone, but it’s best done in writing. Email the customer, asking him to simply type “I approve,” as an Email response. Keep this approval in a file folder along with the corresponding comment.

Here’s a sample of customer comments added to a Web page. Another idea is to highlight a comment on your order form. Both examples encourage others to buy from you.

Small and solo business owners were born to solve problems. We must make a habit of sharing unsolicited compliments submitted by customers.

How have you used customer feedback to marketing your business?

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February 23, 2006 | Filed Under Customer Connections, Recent Entries 

Comments

2 Responses to “Feedback Fuels More Orders”

  1. Flora Morris Brown on February 23rd, 2006 11:53 pm

    I haven’t used customer feedback to market my business. I will now.

    Thanks.

  2. Shirley George Frazier on February 24th, 2006 12:14 am

    You probably have many comments that will put the sale of your products on automatic pilot.

    It’s easy to overlook how to use feedback. I’m glad this post encourages you to share it.

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