Marketing with Incentives

How will you hatch your next marketing idea How do you get people to watch television during the commercial break? Tell them ahead of time that a code word to receive something free of charge will appear at that time.

Kentucky Fried Chicken used this strategy to distribute coupons for a free “Buffalo Snacker” chicken sandwich at the chain’s restaurants.

The March 20th edition of the Wall Street Journal reports that approximately 103,000 people claimed coupons. KFC states that their strategy was successful. Their marketing campaign prompted 2.75 million page views to their site, which is 40 percent more traffic than usual.

How can small and solo business owners use this information to market their products and services?

IN PERSON
Keep participants on the edge of their seats. During public or private speaking events, let listeners know at the start that you have a very important announcement to broadcast at the end. Give a hint of the announcement’s benefit to keep listeners in their seats throughout the presentation.

You can also distribute coupons at the end. Participants will take the coupons to a table to exchange it for something of benefit.

ONLINE
Distribute a special report after each sale. When a client completes a transaction in your online cart, he receives a report, chart, or directory in addition to the sales receipt.

BY MAIL
Encourage clients and prospects to attend. Create a postcard that includes an offer for a complimentary item in exchange for presenting the postcard at a booth, presentation, or other function.

These incentives have the potential for additional on-site and online sales.

Why settle for a wing and a prayer when it comes to marketing? KFC made good use of its incentive program. So can you.

Technorati Tags: Kentucky Fried Chicken, Wall Street Journal, marketing campaign, solo business owner, incentives, marketing, small business marketing, small business owner

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March 23, 2006 | Filed Under Marketing News, Problems & Solutions, Recent Entries

Comments

2 Responses to “Marketing with Incentives”

Flora Morris Brown on March 24th, 2006 12:03 am

These are great ideas that I can use at my seminars. I’ll consider offering coupons for future seminars or products. Thanks.
Shirley George Frazier on March 24th, 2006 12:11 am

Coupons have been part of my incentive strategy for years.

At times I place a coupon on my “upcoming classes” page. Each attendee that prints and brings the coupon receives a complimentary gift.

I’m glad that the idea has given you new insights on this useful technique that happens to be perfect for solo business owners.

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