Marketing While You Fly

Luggage is for more than travel. ~~March~~ Travel Series Focus No. 1.

Small and solo business owners stay ahead of the curve when it comes to marketing. We try not to reinvent the wheel, but sometimes there are promotional ideas that present themselves because of circumstances.

Today’s circumstance is airline travel. I’ll fly to Las Vegas to present two seminars. One presentation, Planning Your Own PR and Marketing, is at the World Tea Expo. I’ll also conduct a gift basket seminar at a local adult school.

Since my business career started with gift baskets and my industry books are currently No. 1 and No. 2 worldwide, I try not to miss an opportunity, while traveling, to market my products and services within the other industry I serve.

My luggage is always searched due to its contents. It contains crackers, cheese, cookies, and other goodies to show aspiring gift basket designers. So I do what any smart marketer would do. I promote the benefits of starting a business and visiting my Web site in my luggage.

The photograph shows a sample note that accompanies my luggage. It’s at a distance, but what you see is a legal-sized sheet of paper containing my marketing message.

I’m not trying to sway airline workers to quit their jobs. Perhaps a relative or friend has expressed a desire to start a business, and gift baskets may be an option. It’s my luggage. Why not use it to market a rewarding career that can be done on a part-time or full-time basis?

Are your products and services marketable while traveling from point A to point B?

Technorati Tags: solo business owner, World Tea Expo, gift baskets, marketing, solo business owner, small business marketing

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March 27, 2006 | Filed Under Offline Ideas, Recent Entries

Comments

2 Responses to “Marketing While You Fly”

Kare Anderson on March 28th, 2006 1:56 pm

I’ll be you’ll love speaking at The World Tea Expo. I spoke there and appreciated how well-designed the expo is to maximize value for attendees. And the tea is extraordinary.. . changed my life after getting to sample truly high quality tea. I trul yaadmire the team that puts on this expo
cordially
Kare, author LikeABILITY & SmartPartnering
Shirley George Frazier on March 28th, 2006 8:25 pm

Hi Kare,

I’ve spoken at the Expo for several years, and you’re right. I do love it and the management team’s ability to put together a fantastic event.

The attendance at today’s seminar was a full house, for which I was honored. Most of all, I hope attendees left with a better sense for marketing and increasing their client list and sales.