Banners Broadcast Your Message

Last week’s trip to New York let me capture photographs of a beverage giant giving away new product samples and a bank sign expressing customer affection.

As I stood on an escalator moving upward toward the bus waiting area (city-based marketers take mass transportation whenever possible), this banner, hanging from inside the Port Authority terminal, caught my attention.

That’s exactly what Microsoft commands through this promotional product. It’s large size is perfect for such a cavernous space, and its simplistic message isn’t lost on the millions of commuters who see it each day, commuters made up of people who own and work for every type of business in and around New York City.

The budgets of small and solo business owners may not be able to manage this type of signage at one of the world’s best-known transportation centers, but this example helps you to consider more-affordable options.

How about sponsorship banners at:

1. Little league games
2. Dance shows and recitals
3. High school plays
4. Fashion shows
5. Chamber of commerce and other business luncheons
6. Community celebrations
7. Charity functions
8. Meetings and gatherings held in library conference rooms
9. Weddings and retirement parties (yes, they’re now sponsored)

I’ll leave the tenth idea to your imagination.

Banner costs are affordable for most budgets, and local printers and online sources and ready to help you with customization.

This is another example of how to take a big company idea and turn it into a marketing bonanza for you.

Technorati Tags: banner, solo business owner, sponsorship banner, small business owner, small business marketing

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April 20, 2006 | Filed Under Customer Connections, Marketing News, Offline Ideas, Recent Entries

Comments

2 Responses to “Banners Broadcast Your Message”

Flora Morris Brown on April 22nd, 2006 12:12 am

My idea for the tenth option is college campuses. There are many opportunities to sponsor events and post a banner promoting your company. Some of these events are graduation, end-of-the-year bashes, awards banquets, drama and sports events, forensic competitions, musical festivals, grand openings of various campus centers, faculty and student appreciation ceremonies and commemorations of special days such as Earth Day.
Shirley George Frazier on April 22nd, 2006 12:37 am

Wow, Flora. That’s a terrific list of banner-raising opportunities for solo business owners searching for new marketing campaigns.

Forensic competitions? That, in itself, is fascinating.

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