Web Strategies Keep Clients Clicking

Last weekend, a good friend Emailed me with a link to another friend’s new Web site. This site is all about weddings.

It’s not a new Web topic, but it is one that’s very popular and is sure to get the attention of thousands of couples who will soon tie the knot.

I was very impressed with the layout and especially enthused to see so many links to every conceivable wedding concern.

There’s information on:

*Cermony options
*Vow samples
*Wedding FAQs
*Planning
*Pre-Marital counseling

She even has a newsletter and chatroom. It’s all laid out in an organized manner so that brides and grooms get the full benefit of her support before and after the ceremony.

Small and solo business owners must assess the data contained on their Web sites as often as possible. You might have a timetable to review it every quarter, semi-annually, or other schedule. This very-important component of your overallmarketing plan is crucial to your online strategy.

One part of your review may be to look at competitive sites to compare what others are offering. Most of all, you should listen to what clients request. Don’t just hear what they say. Read between the lines and develop new information that clients want before they ask. That will keep you firmly ahead of anyone in your industry.

What do you think of completing a site assessment before July 1? That’s my goal.

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May 22, 2006 | Filed Under Online Ideas, Recent Entries, Solo Housekeeping

Comments

2 Responses to “Web Strategies Keep Clients Clicking”

Kare Anderson on May 23rd, 2006 3:04 pm

what is the url of the wedding site?
- kare http://www.sayitbetter.com
Shirley George Frazier on May 23rd, 2006 3:44 pm

The site URL is http://www.ministerlulacarter.com/. The layout I refer to is at the top of the site.

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