Marketing with Notepads
Small and solo business owners love finding new and innovative ways to stay in touch with clients. It doesn’t seem that new ideas exist, but new products to express appreciation do.
That’s one reason I attended The Stationery Show, held last week at New York’s Javits Center.
One item that I often give to clients is a notepad. Everyone has a reason to write notes for anything from a shopping list to goals that appear in bulleted form within a PowerPoint presentation.
Why not give them a good-looking item to keep their notes organized and easy to find?
Wellspring sells such items. I absolutely love their Flip Notes and Auto Notes.
Flip Notes fit into a briefcase, purse, or pocket, while Auto Notes are clipped onto a vehicle’s visor. Both support a label that you customize and place onto the product to remind clients who provided them with these handy tools.
Consider giving your customers an attractive notepad when searching for a mid-year or end-of-year appreciation gifts.
Technorati Tags: The National Stationery Show, Wellspring, Flip Notes, Auto Notes, small business owner, solo business owner, small business marketing, notepad
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2 Responses to “Marketing with Notepads”
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Shirley George Frazier - Solo Business Expert, Author, College Mentor
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This is a great marketing idea. In addition to using great notepads for appreciation/thank you gifts, they might fit in perfectly with certain gift basket designs that are being sent to an office. Just another way to get your business name into others’ hands.
You’re so right about this, Lorie. I’m always looking for products with multiple uses.
Certain notepads, such as these, work as single gifts or as part of an entire compilation.
I mentioned Wellspring’s product, but notepads are available through many sources in a variety of shapes and customizing possibilities.