Top Ten Tantilizes Buyers

Like you, I read a diverse number of magazines. Some are strictly business, and others are for fun.

One magazine, Smart Money, arrives each month with articles and tips on keeping more of what you make. The publication features a “10 Things” list that I always take time to read. It focuses on different industries, providing a look at the fine print and disclosures we don’t often read.

The July issue reveals secrets that rental car companies won’t tell, such as:

*Car tracking and fines imposed for illegalities
*Return charges when arriving more than 30 minutes past the deadline
*Coupons accepted online but deemed meaningless at the counter

The column is a type of anti-marketing, as targeted industries would not use such disclosures as a selling tool. But the format is a great idea for small and solo business owners competing against corporations. It’s a way to uncover the fine print that consumers don’t know exists until they’re locked into a sale. By then, it’s too late to back out.

Smart Money uses the “10 Things” moniker, but yours can be five or eight or three.

“Five Things a Day Care Service Doesn’t Want You to Know”
“Six Tips Chefs Won’t Share”
“Nine Money-Saving Ideas Painters Don’t Discuss”

These lists are not written just to sway a prospect from competitors. It’s created mainly as a public service. If that means you get the lion’s share of business, all the better.

What will be the subject of your first list?

Technorati Tags: Smart Money, solo business owner, small business marketing, small business owner

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