Weekend Spirit and Savvy
Here are three ideas to review this weekend.
1. The Sun-Sentinel’s article about two brothers in Delray Beach and how they spread their small business marketing views and other ideas by radio makes for a fascinating read.
Years ago I read a magazine article on creating your own radio broadcast. Podcasts have made this idea more of a possibility. Perhaps the Sun-Sentinel’s story will get you thinking about new ways to reach your customers.
2. The Publican reminds us, in their article, of the importance of backing up computer data. It may not be a topic that makes you giddy, but having a second method of retrieving data if the first fails sure will.
I make it a point to back up my financial data each time it’s updated with new sales and deposits. Do you? Think about how long it would take you to reconstruct that information. It would certainly take time away from marketing.
3. Harriette Cole writes a column published in the New York Daily News. She responds to a question on following up with contacts after the initial meeting.
How often do you stay in touch with people you meet at networking events? Some meetings are more insightful than others, and it’s those individuals whom you should seek to strengthen ties. A quick note starts the process.
Technorati Tags: Sun-Sentinel, New York Daily News, small business marketing, solo business owner, small business owner
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Shirley George Frazier - Solo Business Expert, Author, College Mentor
When you hire me to speak at your conference, college or special event, attendees will thank you for a great program. Media interviews also welcomed. Call or Email me. 973-279-2799 or shirley@shirleyspeaks.com.
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Staying in touch with selected people I have met through networking has been extremely beneficial. These new colleagues have provided me with new ideas, resources, inspiration and even rich friendships.
The same is true with me, Flora. I’ve also learned to choose networking events more carefully.
I can tell, from the description, what promise each holds for learning and networking, making for more productive opportunities when out of the office.