My On-the-Road Marketing Kit

Attend marketing seminars in your area I’m preparing to speak at the Philadelphia Gift Show on Sunday (the picture at left shows my two programs at the January trade event). Getting ready takes a lot more than creating a PowerPoint presentation. It’s just not that simple.

This seminar is all about gift baskets, which means I must design multiple baskets to show buyers how to create their own. In addition, I talk extensively about finding customers through as many marketing options as possible.

I love sharing ideas with seminar attendees, but before I go on stage, I create my own list of marketing items to accompany me. This includes:

1. Postcards promoting my two Web sites and blogs.
2. Business cards for both sites and the specialty for each.
3. Videos and marketing CDs sold at a cash-and-carry price.
4. Handout, previously submitted to show management for duplication and seminar distribution.
5. Camera to capture the seminar room’s appearance, filled with attendees, just before I present the program.

Materials promoting your Web sites and how attendees can contact you after the presentation are mandatory for all marketers, whether speaking to a few people or a few hundred.

The best way to remember all materials is to create a master list that’s pinned to an office cork board, housed in your Palm, or written in a permanent binder that’s consulted before each trip.

Is there something missing from my marketing products’ list that’s a must at your program?

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