Site Maps Point Visitors in the Right Direction

Atlantic City is clean and fun
I’m enjoying a mini vacation this week.

My mom is on vacation from her part-time job, so I decided to join her and visit new and different places within our state.

We love to shop, but we browse more than we buy. Then we have lunch and extend our travels before returning home late afternoon.

One day we traveled three hours to Atlantic City. Gambling is not on our agenda. AC contains outlet stores along Atlantic and Michigan Avenues. While my mom was in one store, I stayed outside and snapped a few pictures.

Site maps help visitors locate information The top photo is of stores and the back of Caesar’s; the other shows the outlet directory map.

This map is consulted frequently by visitors who want to make sure they’re not overlooking a favorite store or location.

The directory made me think about Web site maps. Have you created one for your site?

It’s imperative that small and solo business owners simplify the task of locating information on their sites. Nothing drives a buyer away quicker than confusion. Site maps make navigation easy.

A site map uncovers page contents. Best of all, it’s simple to create. Massive sites may take time to map, but after all the work it’s taken to optimize your site and market your business, it’s smart to create a directory for people who enter your virtual door to buy products or services.

I created a site map for the Solo Business Marketing site and my other site. Do you make finding information on your site easy for visitors?

Technorati Tags: small business owner, solo business owner, small business marketing, site map, navigation