A Sweet Way to Get Attention

Sweets for the sweet The Saturday edition of my town’s home-delivered newspaper is filled with circulars and other promotional inserts in the Sunday version available at any newsstand.

I appreciate the early review of what will be on sale in the upcoming week.

One area of interest is the coupon brochures. The more I can save on items at the supermarket, the more money I can invest on marketing items for business.

Mars Incorporated, the confections giant, added a coupon for a free 8 oz. bag of custom printed M&M’s with any order. It’s a consumer promotion with business potential. I visited the M&M’s Web site to see the options and pricing.

Custom printed M&M’s are limited to words totaling eight characters place on two individual lines, which makes sense because of the small candy-coated surface. After choosing your custom message, the candies are packaged in either an 8 oz. bag, silver tin, gift bag, clear box, or fabric bag.

The silver tin looks promising as a promotion for small and solo business owners, and the $4.25 price per tin, before shipping, is affordable.

You wouldn’t buy chocolate candies right now, but using them as part of your fall or winter marketing campaign may be worthwhile.

What I appreciate about this product is the alternatives you might consider if M&M’s don’t mix with your image. For example, bank tellers at one of my bank’s branches distribute Red Hots. A slogan such as “Work with us, and we’ll make your business sizzle” attached by label onto the packaging is an idea that may cost less than custom chocolates and bring you just as many sales.

There are plenty of confections that create promotional opportunities for your business. From now on, I bet you’ll never look at a store’s candy section the same way.

Reply to this post if you want the code for the free 8 oz. bag with any custom-printed M&M’s order.

Related Post: A Sweet Way to Say “Thanks”

Technorati Tags: Mars Incorporated, solo business owner, M&M’s, small business owner, small business marketing, custom chocolates, candy, candies

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July 31, 2006 | Filed Under Customer Connections, Offline Ideas, Online Ideas, Recent Entries

Comments

6 Responses to “A Sweet Way to Get Attention”

Paul Morizzo on August 3rd, 2006 1:28 pm

I would like the code for a free bag. Please respond. Have a good weekend!

Paul
Shirley George Frazier on August 3rd, 2006 2:51 pm

Hi Paul,

The coupon says to enter the following promo code to receive an additional 8 oz. bag free with your order: MYMM42

The offer expires September 30, 2006.
Justina Scalise on August 5th, 2006 11:19 am

I am going to order custom candies for my sister’s baby shower!! Please give us a code to use…Thanks much
Shirley George Frazier on August 5th, 2006 9:01 pm

Hi Justina,

Do you see the code in the second response, just above your post?

The code is MYMM42, and the offer expires September 30.

Congratulations to your sister. I bet the invited guests will love the customized candies. I know I would.
michelle on August 8th, 2006 2:54 pm

please send code for 8 oz bag m&m free w/ custom print order
Shirley George Frazier on August 8th, 2006 3:19 pm

Hello Michelle,

The code is printed above in replies sent to Paul and Justina.