Keyword Marketing Update

Help customers find you I’m a busy marketer who likes to keep things simple. When I create or update a Web site page, I check my keywords twice to ensure that the most descriptive information is contained within the site.

Search engine methodology seems to change every day, so the best that any small or solo business owner can do is read advice articles to stay updated on changes regarding this subject.

DM News‘ Essential Guide to Search Engine Marketing was recently bundled with the monthly copy of this publication. This June 26th edition contained numerous articles on search strategy. One quick read was Fifteen Ways to Improve Your Keywords, by Ken Robbins of Response Mine. His tips are short, sweet, and easy to implement.

Here are five of his tips to add to your site or use within your paid search campaigns. You may not be able to use all information, but a few tweaks are all that’s needed to boost your organic marketing.

1. Insert the keyword in the title.
2. Buy misspellings of keywords.
3. Use “Free” to jack up the clicks.
4. Insert the keywords in ad descriptions.
5. Put the price or price range in the title.

Leave a comment if any of this is foreign to you. I’ll be happy to help you understand what is meant by any of these tips.

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July 17, 2006 | Filed Under Marketing News, Online Ideas, Problems & Solutions, Recent Entries, Solo Housekeeping | Leave a Comment

Free Content for the Taking

This is all you need to find free content Robert W. Bly, author of The Copywriter’s Handbook, wrote a superb article appearing in the July 10th edition of DM News.

Bly reminds us about the television and magazine advertisements that once encouraged us to write to an address in Pueblo, Colorado for free information on hundreds of subjects. That was before the Internet became the business tool we use today. Those publications are now online, and each is available to us to include in our personal marketing arsenal.

Here’s the paragraph that turned on my idea light bulb.

Many people don’t realize that the U.S. government printing office is one of the country’s largest publishers. They also aren’t aware that many GPO publications are not copyrighted, meaning they are yours to reprint, distribute and use however you want (the government does ask that you credit it as a source, as a courtesy).

I do a lot of writing, but if I can find and freely use content that I’ve already paid for, through my own tax dollars, I’m all for it. If you’re a small or solo business owner with writing challenges (no time, can’t string three words together, etc.), this resource is perfect for you.

Bly refers us to the Federal Citizen Information Center Web site that stores these publications. Read his entire article for ideas on how you can turn information on the FCIC site into your own white paper, electronic giveaway, or printed literature.

Technorati Tags: Robert W. Bly, solo business owner, small business marketing, small business owner

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July 14, 2006 | Filed Under Marketing News, Online Ideas, Problems & Solutions, Recent Entries | Leave a Comment

Marketing with Unique Products

This past weekend I received the July/August issue of New York Enterprise Report, a magazine featuring profiles on business owners in the New York area and interesting stories to help your business grow.

Thankfully, the article “What a Great Marketing Product!” is available on their Web site. Take a few minutes to read this short feature. It’s filled with inspiring ideas for all small and solo business owners.

The magazine is terrific for anyone in business, not just entrepreneurs in the New York area.

The free coffee collaboration between the insurance company and deli shop got my attention. Which marketing idea works for you?

Technorati Tags: New York Enterprise Report, solo business owner, small business marketing, small business owner

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July 11, 2006 | Filed Under Marketing News, Recent Entries | 3 Comments

How to Avoid Spousal Distractions

Nerves of steel It’s July 4th, and guess who’s home this entire week? My husband. As a solo business owner, I’m never official out of work or business, so this temporary situation brings many changes to my home schedule.

1. I work in silence in order to hear ideas in my head, but not this week. Televisions on two floors are on constantly, so I either close my office door, put headphones on my ears, or tune out the extra noise. That way I’m sure to continue the work I must complete.

2. There’s no one to talk to because I work alone, which I love dearly, but my honey loves to discuss anything he’s viewed on television or has forgotten to tell me. To stop the extra chatter, I remind him first thing in the morning that only one of us is on vacation. It’s not that he can’t say anything, but 30-minute talks are on hold until 5:01 pm.

3. My lunch time is soothing as I choose soup and salad or something else that’s easy to make. Pepper (Chow Chow) and Daisy (Rottweiler) position themselves on each side of my chair as I watch television stock market reports, which is the only time the television is on. But not this week.

My honey will be sitting in the kitchen the same time I want to be there. That means grabbing something quick and heading back to my office to eat and work.

There’s lots more I could mention, but you get the picture. For one week I must share my territory. It’s tough but not impossible.

Small and solo business owners who know, ahead of time, that they will face distractions, need to make changes to keep marketing on track. Here are three ideas to stay sane during the temporary change.

1. Be flexible. If someone invades your space, consider it as an opportunity to work or relax in another area, which can inspire more ideas because you’re not in the same location.

2. Be patient. You’re swift to get things done, but others are probably the opposite. Stay focused and put your energy into your business, not into the temporary stress, which completely zaps your energy.

3. Be proactive. Keep your plans on track by ensuring that you follow through on weekly and monthly goals. Straying from this diminishes your productivity.

Right now, there’s lots of noise happening downstairs. I don’t know what’s going on, and I don’t care. I’ve closed my office door, and I’m staying on track. This will be a distant memory next week, and I’ll have accomplished lots of work at a time when my nerves were severely tested.

Technorati Tags: solo business marketing, solo business owner, small business owner

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July 4, 2006 | Filed Under Problems & Solutions, Recent Entries, Solo Housekeeping | Leave a Comment

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