Marketing Plans Made Simple

Plan to succeed Anyone who uses an American Express (AMEX) credit card for business purposes should occasionally receive some type of Email correspondence from the company.

Sometimes they send you updates on their products and services. Other times they provide a link to attend special events or read articles on their Web site.

Yesterday, AMEX sent me an Email link to review a one-page marketing plan, which encourages the reader to create the same type of plan if one has not been written.

The AMEX article focuses on building a marketing plan around three questions. That’s one way to get something on paper and help you determine where you want to be in business.

This is a simplified option for anyone who doesn’t have a clue where to start when planning. Of course, AMEX’s real goal is to push their small business line of credit program, which is mentioned at page bottom.

More ideas on marketing plans are found here and here.