Three Ways to Maintain Your Marketing Motivation

Getting it all done This week I’ve shared with you some of the marketing projects I’m pursuing. It’s by no means everything on my agenda, but it does give you an idea on how my day progresses.

In 16 years of business, I’ve heard the question, “What do you do all day?” countless times by people who work at traditional jobs. Such a question confirms that some are born to create their own destinies and others are destined to be led by another person.

If you work by yourself, you’re in charge of answering this question by devising strategies and making the connections that put food on the table every day. But sometimes you become weary, and your shoulders get tired of carrying the load. You’re in good company.

Here’s a list of three ways I stay motivated. Depending on my mood, at least one method works to boost my energy as I run this never-ending marathon. I hope one will also help you.

1. Write the entire blueprint before starting a project. You’d be surprised how many of us think about the end result without documenting each step or at least the ones we recognize. You have a goal, but there are many objectives before crossing the finish line. Completing each step successfully motivates you to move forward.

2. Take a friend to breakfast or lunch for a dual brainstorming session. Solo owners understand that the answer is not always in our own heads. Friends who are also in business act as private advisory boards. They provide alternative ideas and what-if scenarios that help us lessen marketing mistakes. That’s always motivating and worth more the meal’s cost.

3. Learn from a podcast. Never did we dream that access to information would be as accessible as it is now. Technology has gone beyond providing ideas in text form and on CDs. Now you can play a podcast by computer, listening in the background while you work. The subjects are unlimited, with podcasts available on numerous marketing topics.

Today I’m motivated to develop several speaking programs, research the names of new contacts at three facilities, and invite a friend to join me at a seminar I learned about by mail.

Find your motivation through the above ideas, in things that surround you, or by getting out of the office to refresh your mind and spirit.

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