Clear Up Confusing Messages

Marketing your product or service may not be producing the desired results for a reason often overlooked:

…as many as 90 million Americans have inadequate literacy and numeracy skills,…

That’s according to an unnamed study mentioned in The Week’s October 13th edition.

The study focuses on the inability of many Americans to understand nutrition labels posted on foods and beverages, but the same can be true for the information you distribute to prospects.

I once read that sentences structured for the general population should be written on a sixth grade level to ensure that the message is clearly understood. Basic language gives prospects and clients more confidence during the buying process.

Look at your marketing message. Is it full of confusing words or jargon-filled text? Restructuring the message for clearer communication might bring faster results in less time.

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