Do You Market on MySpace?

Is MySpace your place? There’s been lots of talk about MySpace in recent months. The talk centers around how creating a page on its site with information about your product or service has the potential to boost sales.

While this may be true, small and solo business owners must first evaluate if marketing on MySpace is in their best interest.

MySpace attracts a young market. If your target isn’t within their age range, setting up a page on MySpace may be a waste of time that’s better used elsewhere.

It’s smart to create a presence in as many places as possible, especially if free of charge, but is it smart to create a page that you may never update, leaving more litter in cyberspace? That might not be the reputation you want to convey.

As with all opportunities, it’s best to research this marketplace before diving in.

Stephan Spencer wrote the article Keep It Real in MySpace, which appears the October 16th edition of DM News. He explains how smaller firms have a big advantage over large corporations marketing on MySpace. Spencer also outlines what makes a MySpace page appear more genuine to its audience.

The PDF version of the October 16th edition currently appears on the DM News homepage if you wish to download and read the article, which appears on page 20.

None of my three firms will be added to MySpace until I read a few articles on how businesses within my industries have made inroads. I’ll let someone else take the lead. Meanwhile, I have much on my plate and only two hands to pursue current goals.

Have you found your niche on MySpace? Solo business owners want to know.

Technorati Tags: MySpace, DM News, small business owner, solo business owner, small business marketing