Insuring Your Ability to Market

Protection is your best defense Securing new accounts and working with former clients are part of the goals we hope to achieve.

Everyone expects the relationships to move forward positively, but what if they don’t?

What if the client believes that your services are negligent or products are harmful? That’s when insurance protects a small or solo business against such claims.

Deciding what type of insurance to purchase for your business seems to be a daunting task. There’s general liability, but there are many specifics within this category. It’s difficult to understand the best options. However, insurance carriers should be able to help you decide what’s needed according to your business or profession.

Insurance is horribly expensive no matter what option you choose, but so is the liability if you have no coverage. I think about Louisiana homeowners who, after paying tens of thousands each for insurance policies, were denied benefits due to the extraordinary circumstances.

Could you find your business in a similar situation after paying years of liability premiums? Absolutely. It’s still a wise decision to know your options and protect yourself as best as possible.

Here’s the Wall Street Journal article about insurance that prompted this post.

Have you had difficulties deciding what type of insurance is best for your business?

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