Use Every Space to Elevate, Not Denigrate

Image is everything
On Tuesday, I finished a two-week course at a local adult school. Each year my class is held in the same room, so I’ve become familiar with the posters the teacher places on boards throughout the room.

The United States just completed regional elections, and because this particular room is where history is taught, many of the local candidates’ promotional flyers still hang above numerous blackboards. They caught my attention, especially one used by a candidate that quoted the competition’s own words posted about himself on MySpace.com.

According to the candidate, his opponent used many expletive profane remarks and phrases on his public page. The citing was used to dilute his candidacy. Perhaps you can see some of the information in the picture. I don’t know the race’s outcome, but I certainly would have been embarrassed to have information that I make available online be used by the competition.

Small and solo business owners must review all information distributed about themselves and their businesses with a fine-toothed comb. We rarely get second chances to make a good, first impression. If someone can take words that we willingly post online and use them against us for their own marketing campaigns, there is no one to blame outside of the person we see in the mirror each day.

Be sure to always create an uplifting experience for those who consider giving us money, no matter what space is used for personal or business activities.

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Comments

2 Responses to “Use Every Space to Elevate, Not Denigrate”

  1. Ted Demopoulos on November 26th, 2006 11:27 pm

    Some people still don’t get it - the Internet is PUBLIC!!

  2. Shirley George Frazier on November 27th, 2006 8:26 am

    Hi Ted,

    This person doesn’t have seem to have thought about his professional image when posting this public space, as you’ve pointed out. To be running for office and have this type of information publicly displayed is doubly troubling.

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