Meeting with Advisors Eases the Marketing Load

I’m no different than you this time of the year, working to complete a final marketing campaign before 2006 ends. Retailers get most of the media attention, but service providers also have substantial opportunities to make this fourth quarter successful.

One area I cannot overlook as 2007 approaches is meeting with the people who provide me with support.

The accountant reminds me to reduce my tax liability by purchasing anything required for next year. Next week’s meeting with an attorney will uncover whether or not a change in legal structure is beneficial.

Small and solo business owners have the tendency to get so caught up in everyday business that we overlook management practices. Accounting and legal structures put into place when you first opened your doors may not be advantageous today.

That’s the type of information I appreciated hearing when recording a CD with attorney Robin Gronsky. The thought of going to court over a situation that could have been solved through proactive attention is frightening.

I’ve been married a long time, so I no longer have a traditional holiday list, but I still set goals. One is to make sure all administrative processes in my control are settled before year’s end. What goals are on your list?

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