Marketing Tips for the New Year

I want to thank all of you who visit Solo Business Marketing. There’s nothing recommended here that I would not do myself. Hopefully, the posts have provided focus and great ideas to move your business two or more steps forward.

Here’s what I plan to accomplish in 2007. See if your list is similar from or different than mine.

1. Do something. Marketing ideas are sometimes overwhelming to the point where you become paralyzed and don’t get anything done. That’s when you must step back and determine the best options. From there you create the plan and see it through. It’s business’s basic flowchart, and it’s worked for centuries.

2. Be patient. Just because riches don’t immediately fill your bank account doesn’t mean the idea won’t work. We know that prospects and clients must hear or read our message several times before ordering. Let the message simmer. Give people time to boil with enthusiasm.

3. Set realistic goals. This feeds into No. 2. Expecting your idea to work within two months, when a time period closer to six or nine months, is not fair to you and anyone else with a stake in the project. We want everything to show immediate success, but realistically, we know better.

4. Go beyond current boundaries. Change is difficult, and sometimes it’s painful, especially in business. All heck breaks loose inside your head the minute you go outside of your comfort zone. There’s only one cure: get used to it. I’m going through change’s pains right now, but the result is going to be rewarding beyond anything I’ve done so far. The same is true for you.

5. Reward yourself. The “all work and no play” phrase is still true. Take time to occasionally stretch and refresh. Take a mini vacation on the back side of a business trip, book a weekend at a hotel, or visit an aquarium or museum. Anything different is game. Speaking of game, I’m on my way to Atlantic City. That’s my year-ending reward.

What would you add to this list?

As an extra, I’ve posted Five Things About Me on the Laughing Chow Photography Tips site. My writing is mostly about business, so I found it refreshing to share a little about my personality.

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