Marketing Lessons from a Trade Show

Shirley Frazier speaking at the Denver Merchandise Mart
This past weekend, I traveled to the Denver (Colorado) Merchandise Mart to conduct seminars on sales, marketing, and public relations.

The Mart is a permanent showroom facility for wholesalers to show and sell the upcoming season’s merchandise to retailers.

The ideas I shared were specifically for retailers; however, every industry benefits from the program. Here are three points:

1. Organize an advisory board of loyal clients. Most regular customers are thrilled to receive an invitation to participate in your store’s success. In just 30-45 minutes, an advisory board of customers and staff has the potential to uncover great ideas to increase store and Internet traffic.

2. Commit to staying in touch with customers through at least one format: postcards, electronic newsletter, or monthly calendar. Your products and services are quickly forgotten unless a plan for periodic contact is part of your marketing campaign.

3. Determine the best methods to keep customers for life. Birthday cards, personalized gift wrapping, and loyalty programs not only recognize clients who spend time in and money with your business, but also encourage increased sales and referrals.

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February 27, 2007 | Filed Under Customer Connections, Offline Ideas, Recent Entries 

Comments

2 Responses to “Marketing Lessons from a Trade Show”

  1. Flora Morris Brown on March 26th, 2007 4:01 pm

    Thanks for these great ideas for staying in touch with clients. They indeed are the lifeblood of a successful business.

  2. Shirley George Frazier on March 27th, 2007 1:09 am

    The trade show attendees were also pleased to hear these tips. I know whichever ones you decide to include in your business will lead to increased revenue.

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