How Marketers Generate Leads
Performance Anxiety is the name of the cover story in this month’s OMMA Magazine (the magazine of online media, marketing & advertising).
The article reveals the methods marketers use most often to promote themselves and how each is paying off. In spring 2006, the magazine conducted a survey and tabulated a breakdown showing how marketers generate leads and the effectiveness of each:
Solo and small business owners may not have been part of this survey, but we can analyze this data to determine better strategies for our own marketing efforts.
In my opinion, it make sense that search engine optimization would rise above other tactics. However, the smartest marketing practices depend on the specific target markets.
Some prospects are addicted to the Internet, and optimizing our sites gives us a boost to reach them online. On the flip side, some of us will find that direct postal mail is a big winner because the target market reads postal-delivered mail more often than it surfs the Web.
One firm that I use to create my collateral materials sends me Email reminders, and they also send catalogs by mail. Making contact using both formats is a smart option if you have a system in place to take advantage of both.
Putting such a system in place takes time and is sometimes overwhelming for solo business owners. However, it is possible to successfully manage all of it by taking one step at a time.
All of the above lead generation tools may not be in your marketing plan, but surely some are. Which are you using with success?
Technorati Tags: small business marketing, solo business marketing, solo entrepreneur, OMMA Magazine, Performance Anxiety, search engine optimization, postal mail
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Shirley George Frazier - Solo Business Expert, Author, College Mentor
When you hire me to speak at your conference, college or special event, attendees will thank you for a great program. Media interviews also welcomed. Call or Email me. 973-279-2799 or shirley@shirleyspeaks.com.
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It is indeed overwhelming for a solo business owner to promote her business, especially using all the techniques available. One step at a time is the only way to get it done, of course.
Hi Flora,
One step at a time is the only way to progress, and sometimes those individual steps are broken down into 10-15 minute intervals, depending on the project.
One of my mass mailing projects takes one hour of time per day, and only one hour. Otherwise, nothing else would get done. This way, I can manage several projects and see the completion of each in about a week’s time. That keeps me happy and on track.