Blogging Conferences Extend Your Marketing Reach

Attending last month’s BlogHer Conference in New York was a magical experience.

I use that word because the mix of individuals from highly-regarded companies (Blip.tv, Chitika, Hewlett-Packard, Google, and others) with intriguing seminar topics guaranteed two days of smart marketing ideas for solo business owners and firms of all size.

Several men attended, and their voices added to the well-rounded event.

Three things I learned at BlogHer:

1. Dina Kaplan of Blip.tv gave me a crash course in how to upload video to their servers and, at the same time, make it available on YouTube and other social spaces. My mind is spinning with video marketing ideas for Internet distribution.

2. Angela LoSasso, who was nicknamed “The Hewlett-Packard Lady,” pointed me to an area on HP’s site with instructional details on digital cameras. This was useful not only for me to capture better marketing photographs but also to share on the Laughing Chow site.

3. Lena West of xynoMedia Technology gave me a million dollar marketing idea by phone after the conference. I can’t share it with you, but I will be following her instructions the moment I finish my book next week. This is an example of the connections made at such an event.

If you’re considering attending a blogging conference, I urge you to seriously consider it. BlogHer was about blogging, but for me, everything centered around marketing.

Liz Strauss of Successful Blog will speak at SOBCon in Chicago, and Des Walsh of Thinking Home Business will speak at BlogWorld & New Media Expo in Las Vegas.

Consider attending one or both. You’ll exit after making many new friends and documenting a year’s worth of marketing tips to increase your revenue.

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