When Your Name is Not You

During his PodCamp NYC seminar presentation, Jason Van Orden mentioned that he reviews the Web, in whatever manner he chooses, to track when his name appears. My assumption, though I could be wrong, is that he subscribes to Yahoo! and/or Google alerts, which I’ve talked about in the past.

I concur with Jason’s diligence, as I do the same. The information you find can be useful as part of a marketing campaign, or you may have a chance to respond to someone who’s mentioned your name or company name on a message board or blog post.

Just a few minutes ago, I received an alert from Yahoo! letting me know that my name is in the news. I clicked the link and found that someone named Shirley Frazier informed a television station that she’s late filing her taxes.

Sometimes it’s amusing to see your name when it’s not you, as in this case. I filed my taxes on time, and unlike the similarly-named person who was interviewed, I had no problem putting my papers in order.

Solo business owners organize their paperwork so that there’s more time for sales and marketing. Or at least they try their best every year to do better.

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