Register Your Name as a Domain

Will your personal name become part of your business brand? No matter what the answer, there’s one task that’s smart for you to complete before another day ends: register your name as a domain.

The July 2nd edition of BusinessWeek makes the reasons clear in the UpFront article, “The Early Bird Gets the Domain.” It tells how domain squatters registered some of the 2008 presidential candidates’ names long before the candidates thought about running for office.

“The biggest worry about not controlling your own name domain is leaving it open to mudslingers,” says Robert Sinclair, a digital marketing consultant. “And it looks bad to the digerati that you didn’t have the foresight to snag your own domain.”

You don’t have to run a political campaign to understand the necessity for registering your name. It’s yours; why not control it to lead clients to your site? And customers may remember your name quicker than they remember your firm’s name. That’s how I use my ShirleyFrazier.com site, which is also known as www.ShirleySpeaks.com.

This is an easy task, and I bet that there are marketing ideas running through your mind for its use as you finalize the transaction.

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