Four Ways to Assert Your Independence

Assert your own independence In the United States, July 4th represents reflection and family gatherings. It’s also a time to break free from the things that hinder your marketing abilities. Here are four positive ways to declare your own independence.

1. Fire Unworthy Clients. These are the accounts that make you cringe each time you think about working with them. Keeping them in your roster is not worth the stress.

2. Change Your Newsletter Distribution Service. Bad service and statistics won’t cut it in today’s business world. If you don’t like what you get for the money, replace the current service with one that increases your subscriber list and sales.

3. Don’t Touch the Computer. There’s got to be a better way to start your business day than to stare at the computer screen. Read the newspaper. Review your monthly goals. Make a telephone call. Jumpstart your day with something new and positive, something other than tapping a keyboard.

4. Pick Up a Book. Reading is still fundamental, and there are many great book choices in stores and at the library. I bet there’s a book on your shelf with a bookmark in place where you stopped reading.

Bonus Assertion

5. Get Out. At the end of last year I talked about the need to relax in order to succeed. If this is new to you, start gradually. First, walk around the block. Then, visit a park, zoo, or aquarium, or go to lunch with a friend. Finally, go away for a long weekend.

I’ve tried these assertions, and guess what? All of them make you a better marketer. May the fourth be with you.

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