Will Do Not Mail Follow Do Not Phone?

Have you heard that some states are attempting to create a Do Not Mail law? Inc. Magazine’s July issue reports that fifteen states are trying to pass a bill that allows individuals to opt out of receiving your mailings.

“The legislation would let consumers opt out of junk mailings; most proposals would not cover business-to-business mailings and mail sent to existing customers.”

If passed, fines will be imposed on companies that send mail to consumers who’ve opted out through registration.

Although there are laws prohibiting junk faxes and phone solicitations, I still receive both. Given the ineffectiveness of the Do Not Fax and Do Not Call laws, how effective do you believe a Do Not Mail law will be?

This bill has a long way to go before being approved or denied, but it’s still a concern for marketers. My business depends on direct mail. However, I build my list through client orders and direct contact from prospects rather than mail list rentals. Your business may be different, but this is still a situation to monitor.

Depending on your clientele and the people you contact by mail, do you believe this law, if passed, will hamper your marketing efforts?

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