Super Market Lessons

Supermarket circulars teach great marketing lessons. Here’s what I’ve learned from watching how my preferred store promotes.

1. The circular arrives on Thursday or Friday so that I have plenty of time to review each page before I shop on Sunday. The timing is not too early so I misplace the paper, and not too late to motivate me to shop on the first sale day.

2. The price model encourages you to buy in bulk. Juices sold in cartons were recently priced 5 for $5, motivating you to buy five cartons at once, not one carton for $1.

3. Triple coupons have made a comeback. And that saves you money, right? Maybe, but I notice that the items I prefer buying have mysteriously increased in price. So the coupon deal makes no difference in most cases.

Supermarkets would not market to us if they weren’t competing against other grocery chains. So thank goodness for competition. We receive their circulars each week, and along with it, a healthy dose of marketing examples to convert into methods that work for our solo businesses.

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