Magazine Page Layouts Spark Marketing Ideas

Sometimes the easiest ideas come from the most out-of-the-way places.

While browsing through Cigar Aficionado, a magazine I receive free of charge through airline points, I stopped to review its simplistic, yet smart display of the cigar pages.

The pages are displayed in two columns. The left column is a photograph of a specific cigar, and the right column is a full description of the brand, flavor, and origination. I considered it the perfect layout to market Web site videos.

Here’s my own setup, inspired by Cigar Aficionado’s pages. If you provide your Web site visitors with numerous videos that explain your products and services, perhaps this same type of setup is an efficient way to construct your page.

I don’t smoke cigars, but I do enjoy learning about other industries by reading their magazines. Perhaps the same will inspire you to look at your business in a new way.

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