Why the 30 Second Pitch Works

You’ve heard that developing a pitch phrase which effectively explains the benefits of your product or service increases interest and sales. Can what people say about developing a pitch be true? Here are two examples of what happened when I used this approach.

After pitching my products to a Food TV producer, I appeared numerous times on their news/variety show, netting me over $100,000 in sales. My cost for the pitch? $4-6 dollars to cross the bridge into New York, and $10 for parking each time I appeared.

After pitching my seminar topics to conference planners, I was booked to provide sales and marketing presentations to thousands of retailers who benefit from my guidance. Many within this group purchase my books and CDs on site, oftentimes netting more in sales than the honorarium.

Have you created your own 30-second pitch, or perhaps you’ve developed one that’s 15 seconds in length?

To develop my own, I focused on a specific word that was primary in my pitch. From there, I wrote a one sentence explanation and edited it numerous times, eliminating unnecessary words until I had my perfect 20 word pitch. This isn’t an easy task, especially the first time, so consider working on your pitch for several days. The results are worth the effort as I’ve explained above.

How has your pitch increased clients and sales?

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