Photography Puts the Focus on Marketing

$New York\'s Javits Convention Center$ PhotoPlus Expo, which I mentioned I’d attend on Friday, is mainly for professional photographers rather than the 80/20 split (professionals versus amateurs) I recall in past years.

Or perhaps it was always for professionals even though I found exhibitors with services for serious amateurs like me.

Frankly, I concur with their focus. When you find your core market, that’s who you service because that’s who pays your bills. If, as a solo marketer, you try to be all things to all people, you’ll soon find yourself out of business.

It was energizing to be out of the office and surrounded by an enthusiastic mix of sights and sounds.

Well-known industry participants displayed their photographic equipment with security cords attached while demonstration theater speakers commanded attendees’ attention. It reminded me how important it is for us to mix sales with education and how we’re able to do that through online videos if trade show exhibits are too costly.

I picked up a few four-page marketing brochures that I reviewed on the ride back to my office. These materials continue to inspire me to create smarter marketing pieces, something we can all afford now that quality printing sources are available on the Web.

The event may not have advanced my hobby, but it certainly encouraged me to move forward with business marketing.

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