Plan Early for Next Year’s Success

In 2005 I shared tips on how to prepare your 2006 marketing plan, but looking at the date of that post (December 26), I mentioned this very-important tip pretty late in the year.

Now is the time to begin developing your plan. You’ve experienced many successes and challenges in the past 10 months, and that’s enough time to determine what worked, what you didn’t try due to time or budget constraints but can manage next year, and which marketing opportunities you can realistically maintain in 2008.

Here are three plans from my list.

1. Increase my speaking engagements by 20 percent over this year’s events.
2. Create a podcast on one of my expert topics.
3. Develop a new set of educational materials in collaboration with contacts I’ve met this year.

On Thursday or Friday I’ll push myself away from the computer and spend the day planning my success. Have you done the same, or is this project also on your agenda?

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