Timelines Strengthen Your Market Position

Conde Nast Portfolio Magazine’s November issue includes an article entitled Welcome to the Future, which discusses how you’ll soon be able to map your DNA online.

The article is fascinating, but what I found of interest to marketing is the timeline included with the article, which skirts the bottom of two pages.

Timelines tell the story of how you started business, its milestones, and how you’re positioning the enterprise for future success.

In 2000, I used Microsoft Publisher software to create my first timeline documenting the rise of a small business industry niche. Since then I’ve not considered creating others, but this reminder gives me an idea to create a timeline for my business and the industry in which I participate.

Creating your own timeline may prove beneficial for you, too.

Add it on your Web site and in print materials to show customers your longevity and future vision.

Add it on your Web site’s press room area for access by the media.

Refine it over time as you recall milestones you neglected to include the first time.

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