How to Market with Online Images

Add incentive products to your marketing plan

“Use simple, content-descriptive photo names and keyword-rich captions.”

That’s the advice given in “Optimizing Images Delivers Online,” an article in the October 15th edition of DMNews.

Why is this important? Business participants interviewed for this article believe that when optimized, “images can compete with Web pages, video clips and news photos in search results.”

For example, I could add keywords for the image shown here as “thank you” or “microwave popcorn,” but to focus on the marketing aspect of this site, the keywords are “add incentive products to your marketing plan,” which you see when mousing over the picture.

Has image optimization been part of your marketing? I must admit it’s not been part of mine. According to the article, I have lots of work to do as I review all photos on my sites, but the project is worth the time if it elevates my online exposure.

Have you experienced results that prove this type of optimization works, or are you like me, planning to ensure that your photos are optimized for maximum Web traffic?

Technorati Tags: small business marketing, solo business marketing, image optimization, increase Web traffic