How to Market to Holiday Shoppers

How do you plan to encourage customers to buy? According to an article in DMNews’s October 29th issue, retailers have one thing on their minds to increase holiday sales.

“The sixth annual holiday study surveyed 2,695 online buyers and 116 online retailers about holiday shopping and found that 78 percent of retailers will offer free shipping with minimum purchase requirements this holiday season.”

What’s your method to encourage shoppers to buy between now and December? I’ve offered free shipping in the past, but it was difficult for me to determine, when comparing the previous season’s sales, whether or not the campaign was successful.

Revenue for both seasons was similar, so I chose not to offer free shipping again.

In addition to free shipping, here are three options to increase sales in the coming months.

Offer:

1. An additional product for sales of a certain amount ($75, $100, etc.).

2. A certificate for a specific dollar amount to be redeemed in early 2008.

3. A free three-month subscription to your online membership site.

Try this or another way that’s worked in the past to spark interest and additional revenue.

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