Camcorders Come in Many Sizes for Marketers

Digital camcorders make marketing simple and easy. Two years ago, my brother-in-law walked into Costco on a day when a manufacturer was promoting a brand new pocket camcorder. Maybe it wasn’t called a camcorder at the time, but it provides the same type of features.

The slim product, which easily fits into a shirt pocket, let you record visuals just like a larger camcorder and add your voice as narration. My brother-in-law said that he could record for a total of 45 minutes.

When done, he connected the recorder to his computer through the USB connector, downloaded the recording, and manipulated it however he saw fit.

I don’t know how my brother-in-law currently uses his recorder, but that same product is a hit in the marketing community. Jim Kukral showed his recorder at his BlogWorld Expo session, explaining its ease of use to quickly capture information wherever he travels.

The camcorder is similar to this product, shown on Best Buy’s Web site, but it’s not this exact item. I’ve used the Tiny URL dot com site to condense Best Buy’s long URL.

Perhaps a traditional camcorder is not in your budget or too large to capture video on the fly. If buying a small digital version will help you market your products or services, give it a try. Here are three ways I can think of quickly for its use. Capture:

1. Testimonials from satisfied clients. It may be easier than getting them to write their comments.

2. Demonstrations on how to use a product’s feature. This demystifies a complex task.

3. A comparison between two products or services. You can be the spokesperson or choose a client to make the point.

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