Now’s the Time to Create Online Videos

Start creating online videos to market your business How important is it for you to create videos for online viewing? Today’s customers and first-time visitors expect a mix of text, photographs, and videos on your Web site, so it’s not only important. The inclusion is now urgent.

On November 26, The Wall Street Journal chose the topic of online video creation as a front-page special section report. The report included a chart from The Kelsey Group which surveyed how 500 adults reacted after watching a video ad.

43 percent visited the company’s Web site

22 percent requested product/service information

18 percent went to a store to see the item up close

15 percent purchased the item

11 percent forwarded the video to someone else

9 percent accepted a trial offer

3 percent requested a subscription

45 percent were not influenced

My statistics show a 27 percent increase in site visitors in a three-month period thanks to a video I created in my backyard and make available in two places: 1) on one of my sites and 2) on YouTube, and the latter citing is the one most people find due to YouTube’s popularity.

If you’ve not entered the video arena as yet, will 2008 be your year to start? Online videos that market your business is now a very-necessary piece of the marketing pie you can no longer overlook.

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