Why Print Marketing is Still Important

Use print marketing tactics to win sales

“The days of spray and pray are gone. Your customers are telling you what they want. Make sure you have the tools in place to effectively listen.”

John Foley, president/CEO of InterlinkOne, made this point about print marketing technology in DMNews’s January 14th edition.

He and three more print marketing experts provided views on how to “make your direct marketing more effective.”

I’ve mentioned in past posts that Email alone will not produce solid marketing results, and this will continue to be true in 2008.

Creating and tracking a campaign that incorporates your Web site, online newsletters, mailed brochures or postcards, blog posts, and collaborations with complementary Web sites will deliver the results you desire.

Also highly favored is customer feedback so you know which type of marketing is most effective.

Adding a print marketing plan to your campaign is not difficult. Separate the tasks into monthly assignments, such as:

January - launch new service through blog and postcard announcements.
February - offer complimentary plan review by letter and on Web site.
March - create white paper and promote as a download and by mail.

Print marketing is a vital piece of your overall plan. Wasn’t that part the main focus when there was no Internet?

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