Presidential Optimization Tactics that Work for You

Optimize your site for success Direct marketing industry participants recently rated the presidential candidates’ Web sites in terms of optimization. Here are three results from their list to consider for your own site.

Optimize the terms and phrases your customers use and say in a language they understand (grade level, technical, etc.). This optimization is part of your keyword and/or meta tags.

Add competing company’s names to your search. I learned, through my own research, that one of my distant competitors added my name and business name to their keywords.

Join social networking sites to expand your reach. The popularity of Facebook, MySpace, and other social sites makes this tip mandatory if you truly want to reach the masses.

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