Editorial Calendars Ease Marketing Tasks

Treat editorial calendars like a best friend At the end of December, I made a list of trade magazines that would be interested in expert quotes from me to feature in upcoming stories and columns throughout 2008.

Magazines sell lots of advertising space, and that’s the main reason why their editorial calendars are online. The monthly breakdown isn’t targeted for you but rather to increase revenue from potential advertisers. So why not use their calendar to plan your promotions?

I explain this subject in detail in Marketing Strategies for the Home-Based Business: Solutions You Can Use Today. Here are three quick tips.

1. Log the cut-off date for editorial submissions into your planner.

2. Email your quotes and ideas that match each story to the magazine’s editor 1-2 weeks before the cut-off date.

3. Resist the urge to call or Email the editor to ask if they will use your quotes. That’s a sure way to be ignored in the future.

More tips are found on the press release pages.

Why overlook a viable option for exposure when it’s freely available on the Internet?

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